Sense Labz
Identity / Print Design
This identity business project was designed for SenseLabz, a reliable space for children with sensory development issues to grow with specialized care in a gym-play environment while working with licensed Physical Therapists.
background
With the overuse of touchscreen devices hindering the development of children's finger muscles necessary for proper pencil grip, parents are facing moral and scientific concerns. The need for solutions to balance screen time and promote essential motor skills development has become increasingly crucial.
“Children are not coming into school with the hand strength and dexterity they had 10 years ago.”
ideation
SenseLabz emerges as the much-needed bridge, offering a comprehensive solution that combines digital and physical developmental learning tools. Our aim is to empower children and their families by providing innovative resources to enhance motor skills and foster healthy development.
brand
The SenseLabz logo embodies vibrancy and color, captivating the imagination of children as they step into this transformative space. Equally important, we understand that parents, our valued customers, seek trust and credibility. Hence, our logo and branding evoke a sense of assurance, addressing their specific needs. Carefully chosen colors and typography reflect the authenticity and dedication of SenseLabz and its team of therapists.
Outcome
The final business model holds immense potential, with future prospects of expansion into a franchise. Starting with a focus on value and streamlined procedures, we ensure that costs are covered while generating profits. This model is designed to address customer needs and align with their values. The cohesive branding, along with compelling print and digital presentations of the business model, creates a compelling appeal for potential investors. SenseLabz stands poised to redefine child development in the digital age, providing a holistic approach that resonates with both parents and children alike.
