Fornøyd
Identity / Menu / Print Design
Fornøyd is a concept that brings a unique Scandinavian taste to Portland’s exploding culinary scene.
background
Situated by the waterfront, Fornøyd proudly stands as Portland's pioneering fast-service restaurant constructed entirely from repurposed shipping containers—a testament to the growing trend of sustainable development in the city.
“The first rule of sustainability is to align with natural forces, or at least not try to defy them”
ideation
The core concept behind Fornøyd revolves around the blend of "Shipping, Sustainability, and Satisfaction." Drawing inspiration from its Norwegian name meaning "Satisfied," the restaurant aims to provide customers with the contentment of knowing their food is responsibly sourced, all within an environmentally conscious space.
brand
Fornøyd's aesthetic seamlessly weaves together various elements, including Scandinavian minimalism, environmentalism, modern design, and industrial influences. By embracing the revitalization of both spaces and recipes, the concept strikes a delicate balance between honoring tradition and embracing innovative approaches for the future. The color scheme draws inspiration from its Scandinavian heritage and the calming blues of the Atlantic waters.
menu
At Fornøyd, the menu showcases a captivating fusion of lesser-known traditional Scandinavian meals and contemporary Nordic dishes, eschewing stereotypical options like meatballs or lefse. Each dish is thoughtfully crafted using locally sourced, high-quality produce, with a particular emphasis on Aquavit pairings. Whether you crave a Swedish coffee break (fika), a quick bite from the small market box, or a table reservation with the friendly hostess, Fornøyd offers an array of options to suit every taste and occasion.
