oolala Balloons
Identity / Web Design
Oolala balloons is an independent business that creates beautiful balloon creations, from smaller bespoke balloon decor to large scale installations.
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Oolala Balloons sought to establish a strong brand presence that effectively conveyed their range of services. Additionally, they aimed to develop a user-friendly website that would effortlessly guide prospective customers through their offerings.
“No one looks stupid when they’re having fun.”
ideation
The custom typeface logo was thoughtfully designed to evoke the essence of a balloon garland, which stands as oolala's signature service. The cursive font and rounded edges pay homage to the graceful strings adorning playful, round balloons. By tilting the logo upwards, it effectively conveys a sense of floating, as well as the joyful and celebratory nature of events where these balloon garlands are often featured.
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A vibrant rainbow pastel color scheme was chosen to impart a light, airy, and festive ambiance to the brand. This color palette not only captures the essence of fun and celebration but also provides Oolala with a myriad of options for captivating color combinations. Complementing the color scheme, a captivating rainbow gradient was created to be utilized in promotional materials, serving as a vibrant visual representation of the brand's message: "Let's party!"
Outcome
The robust and delightful identity established for oolala Balloons, along with the thoughtfully crafted web design, has propelled the company towards resounding success. Since its launch, oolala has experienced remarkable growth, enabling its founder, Laura Pickles, to transition from her day job and devote herself fully to oolala as her passion and profession. This accomplishment stands as a testament to the strong brand presence and compelling design that have resonated with customers, making oolala Balloons a go-to destination for elevating celebrations with creative and captivating balloon arrangements.
