Carolina Federation

Identity / Print Design

The Carolina Federation is a statewide organization that brings local people together across race and the rural-urban divide to build political and electoral power in their own communities and across North Carolina.

Art Director: Tobias Rose

background

To effectively communicate their mission, the organization sought a compelling identity and a website that would serve as a central hub and public profile. With a focus on North Carolina politics, the logo needed to embody "Carolina Pride," while the website aimed to captivate viewers and effectively convey the organization's core message.

ideation

During the ideation process, various North Carolina symbols were explored to best represent the state and the values of the organization. The cardinal, the state bird, emerged as the symbol that resonated most with the organization's mission. Birds symbolize peace, transformation, freedom, and power, aligning perfectly with the Carolina Federation's goals. The logo was designed in a classic military style, enhancing the authenticity and gravitas of the organization. A star was incorporated in the center of the bird as a nod to the single star on the North Carolina flag.

brand

Inspiration for the color scheme was drawn from the North Carolina flag, which incidentally shares the same colors commonly associated with American politics as a whole. These colors, combined with the thoughtful symbolism utilized, distinctly convey the values and purpose of the Carolina Federation, leaving no doubt about their mission and stance.

Outcome

Through the website, the Carolina Federation has successfully established essential features to support their organization. A donation system has been implemented to garner support, a mailing list enables effective communication with their growing community, and dedicated pages showcase their passionate staff and supporting committees. The website serves as a powerful tool, enabling the Carolina Federation to share their story, engage their audience, and amplify their collective voice in pursuit of political empowerment.

Overall, the cohesive brand identity and purpose-driven website have positioned the Carolina Federation for success, facilitating their ongoing efforts to unite communities, promote political participation, and bring about meaningful change throughout North Carolina.